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Advertising and promotion management

フォーマット:
図書
責任表示:
John R. Rossiter, Larry Percy
言語:
英語
出版情報:
New York : McGraw-Hill, c1987
形態:
xix, 649 p. ; 22 cm
著者名:
シリーズ名:
McGraw-Hill series in marketing <BA0093810X>
書誌ID:
BA21264616
ISBN:
9780071002783 [0071002782] (: pbk.)
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