Marketing tourism : a practical guide

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フォーマット:

図書

責任表示:

Alan Jefferson and Leonard Lickorish

言語:

英語

出版情報:

Burnt Mill, Harlow, Essex, UK : Longman, c1988

形態:

vi, 303 p. ; 22 cm

著者名:

書誌ID:

BA06995467

ISBN:

9780582033405 [0582033403]

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

資料形態(詳細):	Text
主題:	Marketing; Tourist trade
注記:	Includes index
登録日:	1990-03-20
分類・件名:	LCC : G155.A1 DDC : 658.8/09/91 PRECIS : Tourism. Marketing LCSH : Tourist trade LCSH : Marketing

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1 図書 Tourism geography Davidoff, Philip G., Davidoff, Doris S., Eyre, John D. (John Douglas), 1922- National Publishers of the Black Hills	7 図書 Tourism planning Gunn, Clare A. Taylor & Francis
2 図書 Principles of marketing Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall	8 図書 A geography of world tourism Rafferty, Milton D., 1932- Prentice Hall
3 図書 Marketing : an introduction Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall	9 図書 The geography of travel and tourism Boniface, Brian G., Cooper, Christopher P. Butterworth-Heinemann
4 図書 Readings in marketing Westing, J. Howard (John Howard), 1911- Prentice-Hall, Maruzen	10 図書 Tourism today : a geographical analysis Pearce, Douglas G., 1949- Longman Scientific & Technical, Wiley
5 図書 Marketing demystified : a self-teaching guide Anselmo, Donna McGraw-Hill	11 図書 Marketing Berkowitz, Eric N., Kerin, Roger A., Rudelius, William Irwin
6 図書 Readings and cases in basic marketing McCarthy, E. Jerome (Edmund Jerome), Grashof, John F., Brogowicz, Andrew A. Irwin	12 図書 Marketing Myers, James H. McGraw-Hill